Desafio:
Entender os hábitos e formas de consumo de frutas e as especificidades de cada região do Brasil.
O que fizemos:
Recrutamos consumidores e os acompanhamos até diversos tipos de ponto de venda para observar as atitudes durante as compras desta categoria. Após a compra fizemos entrevistas individuais no próprio canal.
Em restaurantes, em área reservada, fizemos grupos de discussão com cerca de 8 a 10 consumidores em cada para aprofundar insights coletados no campo e explorar questões mais específicas sobre os hábitos regionais.
USA Pears
Compra Acompanhada
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