Desafio:
Criar uma nova marca para o mercado externo.
Petix
Design de Embalagem
O que fizemos:
Uma grande desk research para coletar referências e informações sobre players concorrentes. Realizamos grupos qualitativos de pesquisa e visitamos mais de 30 pontos de venda na costa leste americana. Com todas as informações em mãos criamos a embalagem a ser lançada pelo nosso cliente, bem como trabalhamos no posicionamento de marca e defesas de claim support.
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