Desafio:
Validar o manifesto da marca para dar sequência ou ajustar a estratégia de comunicação pensada para o produto.
O que fizemos:
Começamos por uma vasta pesquisa que associou ferramentas de tecnologia artificial com desk research. Desta coleta de informações partimos para um workshop de cocriação que envolveu o presidente da marca, donos de franquias e consumidores potenciais e atuais. Juntos criamos novas ativações, produtos e desenvolvemos potenciais novos canais e formatos de venda dos produtos.
Ajinomoto (fit)
Workshop Cocriação
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